scripps-political-campaign-product-originated-from-success-predicting-16-election
Politics

Scripps' political campaign product originated from success predicting '16 election



Cincinnati-based TV, radio and digital media company Scripps (NYSE: SSP) has 33 TV stations in markets across the country, so it was able to get a handle on how elections, including the surprising Donald Trump victory in the presidential race, were shaping up. And in key states where Scripps has …

Source: Scripps’ political campaign product originated from success predicting ’16 election